I have been part of a few over the last 7 years and here would be my best tips:-
1.) Don't think too big, aim for fewer pilots as makes for a closer nit organisation.
2.) Think about trying to automate your Pilots/Pirep systems, it makes for less work.
3.) If you want to shadow a RW airline, then get permission as you don't want to be stepping on anyones toes.
4.) Try and get a top level domain, nothing is more offputting than a 'free' hosted site. (All the pop up ads)
5.) Have a fleet ready to go and try and make the livery stand out, nice to have good looking aircraft and is attracti